Muhlherr Design Consultants
Below is a highlight of events which I was involved in during the almost 12 years I was at Schlumberger. We averaged 6 to 8 trade shows and client events a year, showcasing new technologies and services. Animations, presentations, brochures, luggage tags, promotional items, and a plethora of other collateral were produced for each.
Schlumberger | PowerDrive Archer World Tour
For the commercialization of the revolutionary PowerDrive Archer Rotary Steerable System, we took the trade show to our customers.
The North America leg of the tour started in Houston and made its way to Pittsburgh, then across to Anchorage, down to Bakersfield, and finally home to Houston. From there, the semi trailer was shipped to the Middle East for several stops, then on to Europe and Russia.
Schlumberger | Flying BHA at IADC Trade Show
The concept for this trade show Bottom Hole Assembly (BHA) was simple—we wanted a booth that would stand out from the competition. The BHA could be seen from anywhere on the showroom floor. Schlumberger employees manning the booth were equipped with iPads so they could engage with customers as they discussed the BHA components.
Schlumberger | NeoSteer At-Bit Steerable System Lead Capture Campaign
We were tasked with creating new ways to capture leads from trade shows (pre-Covid of course). Our solution was a pilot test of an augmented reality NeoSteer system. We asked customers to 'pose' with an invisible tool and took their picture on an iPad. We then emailed their photo to them, capturing their data in the process.
Schlumberger | Drilling & Measurements Entrance Hall
The Drilling & Measurements business segment wanted a more engaging entrance for their clients. The team incorporated interactive tablets, full-scale models and wall graphics to make the space engaging and inviting. Behind the wall at the end of the hall is a coffee bar with comfortable seating for clients to relax between meetings.
